The specific group of people a product, or a piece of content, is actually built for.
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ProdLinc Editorial
ProdLinc Team
Published Jan 12, 2026
1 min read
Quick answer
A target audience is the specific group of people a product or piece of content is built for, defined by their situation and needs, not just broad traits like age or location.
A specific target audience does not shrink your potential buyers; it helps the right ones recognize themselves faster, which usually matters more than trying to appeal to everyone.
