Roughly what it costs, in marketing spend, to get one new paying customer.
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ProdLinc Editorial
ProdLinc Team
Published Jan 12, 2026
2 min read
Quick answer
Customer acquisition cost (CAC) is roughly your total marketing spend divided by the number of new customers it brought in. It only becomes useful once you compare it against how much a customer is actually worth to you.
A high CAC is not automatically bad, and a low one is not automatically good. What matters is whether the cost of acquiring a customer is comfortably lower than what that customer brings in over time.
What Is Customer Acquisition Cost (CAC)? | ProdLinc Resources
